Wednesday, November 25, 2009

Dazzle your Feet and Your Wallet



I have a new obsession.  It's called ShoeDazzle -- the genius brainchild of, get this, Kim Kardashian.  When it comes to fashion marketing, this girl really does get it. 

Here's how it works.  Remember those "jam-of-the-month" clubs -- this is like that -- except SO much better!  You answer a questionnaire (and by answer, I mean you click on pictures.  See, even that part's easy).  That determines your general fashion tastes.  Then, ShoeDazzle's personal stylists suggest 5 pair of shoes for you every month. You then pick which ones you love and have them sent to you (included in the membership cost:  $39.95/month).  So for those fashionistas who don't have time to hit the stores for great deals, this is perfect.  The bonus is that you don't have to do this every month.  You can choose to "skip this month" between the 1st and the 5th.  If you don't, but don't want to buy, your ShoeDazzle account gets credited so you can use that fee towards another shoe purchase over the next year.

Also note, if you don't love the 5 pairs picked out for you, let them know.  They'll keep trying until they get it right.

If you want to try it out, you will have to give them your credit card info, but you won't be charged until you decide to actually buy a pair of shoes.

Want to see an example of the shoe selection?   Here's my first month, and I love them:



Want to give your favorite fashionistas the hook-up for Christmas?  ShoeDazzle does giftcards, too!  Just purchase however many months you want to give.

Still not sure?  You can also check them out on Facebook to see what people are saying.

Do you use ShoeDazzle?  If so, what do you think of it?  Or if you're just now signing up, what kind of selection did they give you?

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